10 Must-Have Shopify Apps for Small Businesses

Best Shopify Apps for SMBs

Shopify apps can be incredibly powerful ways to extend the functionality of your store.

The Shopify app store is filled with apps that can help you increase revenue, find new products, and save time while you operate your store.

But not everyone has a budget of hundreds or thousands of dollars per month to spend on Shopify apps. That's why we've focused on the best affordable apps for small to medium sized businesses - also called SMBs.

These apps will help you manage and grow your store without breaking the bank.

We've broken this list down into our favorite apps in a few key categories:

1. Upsell and Cross-sell
2. Logistics and Post Purchase
3. Customer service
4. Ratings & Reviews

Upsell and Cross Sell Apps

ModeMagic - Store Conversions

ModeMagic boasts a complete suite of tools to help you increase conversion rates on your Shopify store. Choose from a variety of "playbooks" ranging from bundles, upsells, flash sales and abandoned checkout emails.  

Starting price: FREE plan available

Price for most common plan: $9 / Month and scales with order volume

Free trial length: None, but free plan available

Reviews: 4.9 / 5.0 Stars - 540 Reviews

Review excerpt: "Such an amazing app... saves us so much time with coding and adjustment... they have great badges templates and awesome automation features. If you care about converting sales - just add this app to your store."

Wide Bundles - Quantity Breaks

Wide Bundles lets you customize your product variant pages to upsell customers by promoting discounted bundles.

Create buy one get one offers, quantity breaks and more to encourage your customers to increase their basket size. The app comes with a one size fits all plan and a generous trial period.

Starting price: $16/month

Free trial length: 14 days

Reviews: 4.9 / 5.0 Stars - 412 Reviews

Review excerpt: "Great app, fast customer service and free customization. Best app for displaying variants in the most compelling (and converting $$) way"

Logistics and Post Purchase

ReturnZap - Returns Management

A full service returns solution goes a long way towards making your small business feel professional. Maybe we're biased but we think that ReturnZap offers the best blend of functionality and bang for your buck for returns management.

The app gives you multiple ways to offer return labels, with several options to pass along the cost to your customer.

ReturnZap gives you a returns portal you can embed directly into a page in Shopify and lets you customize the notifications that get sent to your customers.

Starting price: $8.95 / Month

Price for most common plan: $29.95 / Month

Free trial length: 14 Days

Reviews: 5.0 / 5.0 Stars - 35 Reviews

Review excerpt: "Customers can purchase their own return labels for automatic returns. They don't need to spend time waiting for the seller to approve the return request, which optimizes our returns process."

Customer Service

Shopify Inbox

If you're a small business with a relatively small team, you probably don't need a complex (and expensive) helpdesk and live chat app. Shopify has a free offering called Shopify Inbox which offers the basic features you'll need to take your customer service to the next level.

Shopify Inbox gives you a live chat widget you can add to your shop, and manage conversations across multiple sales channels all in one place.

Starting price: Free

Reviews: 4.5 / 5.0 Stars - 1,576 Reviews

Review excerpt: "This is a great app. It enables you to connect with prospective customers and assist them with purchases or assist with customer service issues efficiently."

Ratings & Reviews

JudgeMe Product Reviews

A full service returns solution goes a long way towards making your small business feel professional. Maybe we're biased but we think that ReturnZap offers the best blend of functionality and bang for your buck for returns management.

The app gives you multiple ways to offer return labels, with several options to pass along the cost to your customer.

ReturnZap gives you a returns portal you can embed directly into a page in Shopify and lets you customize the notifications that get sent to your customers.

Starting price: $8.95 / Month

Price for most common plan: $29.95 / Month

Free trial length: 14 Days

Reviews: 5.0 / 5.0 Stars - 35 Reviews

Review excerpt: "Customers can purchase their own return labels for automatic returns. They don't need to spend time waiting for the seller to approve the return request, which optimizes our returns process."