Dropshipping can be a fantastic business model, but it brings its own set of challenges that traditional inventory retailers do not face. Among other things, sellers need to identify the best way to handle Shopify dropship returns.
This guide will break down key considerations for handling dropship customer returns and will provide solutions to the most common issues dropship sellers face on Shopify and other platforms.
Dropshipping is a great way to get started selling online without the need to take on inventory risk or establish a physical warehouse presence. Many business owners are able to operate large, successful dropship operations from home as sole operators. Many even do it as a part time job.
Dropshipping is big business, with a total market size of $100B+ worldwide.
Like any successful online business, once a dropship business reaches a certain scale, dealing with customer returns becomes a necessity.
Shopify merchants who dropship often face unique challenges that impact their ability to handle customer returns. For instance:
With this many hurdles to overcome, it's no surprise that many dropship businesses ultimately end up shutting down. Dropship businesses are easy to get started, but can prove to be a lot of work to manage and operate.
So, what options to business owners have to manage their dropship customer returns?
Luckily, there are several ways that dropship operators can accept customer returns and provide top notch service to their customers.
No, this doesn't have to be your home address! Maybe you run a hybrid business, relying on a mix of dropship suppliers and your own fulfillment center to ship orders?
Or maybe you rent a post office box or other place where you can receive mail and packages? Did you know that the UPS Store offers US-based small businesses very reasonable rates on mailbox rental across the country?
Accepting all returns into a central location allows the greatest flexibility with your customer returns. You can disposition each return as it reaches you, choosing to pack it up and return to the original vendor for credit, liquidate on 3rd party channels, or donate or dispose of the item based on condition.
The downsides to this approach include the cost of operating a physical location - rent, utilities, etc as well as the labor required to accept and sort inbound returns.
There are multiple ways that Shopify businesses can discourage customer returns to reduce the challenge they pose. Yes, disabling returns altogether and making all items "final sale" is one way to go about this, but do you really want to take the risk of scaring away sales?
Many successful dropshippers divert customer returns by offering partial refunds or other incentives to encourage customers to hang on to their items. A 25% or even 50% refund is in many cases better than dealing with the cost of return shipping and processing. Customers are often on the fence about a return, and offering a partial refund is one way to encourage them to keep an item.
Another method is to offer a refund but to allow the customer to keep the item. Often called "green returns", this approach works best for lower value items or for products that are heavy, bulky, or otherwise costly to ship back.
Be careful when offering green returns, so people do not take advantage of the policy. Many successful retailers put caps or limits on these types of returns so customers cannot take advantage.
This one takes the most work, but leads to the most customer friendly results. With a bit of negotiation it also keeps your margins highest by shifting some or all of the returns burden onto your suppliers.
Sellers who are successful with this method take a multi step approach:
Managing Shopify dropship returns can be a challenge, and every business will develop its own approach. There is no single right approach, but there are some common elements that all sellers should consider when developing their processes.
ReturnZap is an app built for Shopify merchants that makes managing dropship returns easy. With a 4.9 star rating, Shopify merchants love the amount of features that ReturnZap offers at a low monthly price.
Dropship sellers benefit from ReturnZap features including:
Dropshipping can be a fantastic business model, but sellers often overlook the challenge of managing dropship customer returns. Challenges include:
With some thought and good planning, dropship sellers can easily manage customer returns and create a positive customer experience.
Apps like ReturnZap can streamline this process and allow you to focus on the important things, like growing your business.